Juicy couture is a casualwear and dress clothing brand based in arleta, los angeles, california. It was founded by pamela skaist-levy and gela nash-taylor in 1997 and was later purchased by the liz claiborne fashion company in 2003. Juicy couture has turned into a global seller with their signature velour tracksuits and other fashions that span clothing, handbags, shoes, intimates, swimwear, fragrance, accessories, sunglasses, yoga and babywear. From 1996, after establishing their company and needing to get public attention for the brand, nash and levy started to send their completed designs to celebrities. In 2001, the famous juicy tracksuit was introduced and custom-designed for madonna. Juicy Couture then became a brand known around the world for the image of being the outfit of the new money.
