BCBG is taking the world by storm. With critically acclaimed collections, a loyal following of Hollywood's top celebrities and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today.
Founded in 1989, BCBG is the lifetime vision of one man: Founder, Designer, Chairman and Chief Executive Officer Max Azria. In 1981, after eleven years of designing a line of women's wear in his native Paris, Azria moved to the United States and launched Jess, a series of new-concept retail boutiques offering hip French fashion to American women. After years of success, Azria decided to pursue his dream of launching a design house that spoke to the modern woman-thus BCBG was born. Named for the French phrase bon chic, bon genre, a Parisian slang meaning "good style, good attitude," the brand embodies a true combination of European sophistication and American spirit.
Azria's ability to maintain his creativity while maximizing his keen business sense has been the key to his success. He redefined the designer category by offering innovative, high-quality clothing at contemporary price points. Under the influence of Lubov Azria, Chief Creative Officer of BCBG and Max's wife, the brand has evolved from an emerging contemporary line to one of America's leading design houses.
BCBGeneration is a lifestyle brand inspired by the youthful spirit and creative sensibility of todays quirky girl. It wants you to have the freedom to explore, expand and express your individuality through personal style. It wants you to be you! Check out this eclectic line on Namshi.
