Davido finds inspiration for the new PUMA collection in the diverse cultures and landscapes he encounters, this being evident throughout with the unique eclectic patterns and specific colour palettes, each piece aims to tell a story about his global adventures.
The collection also blends Davido's musical legacy with PUMA's iconic sportswear, featuring classic PUMA silhouettes drawn from the brands archive, reworked for the second phase of the PUMA x Davido partnership
The collection sees creativity, authenticity and urban collide, inviting fashion enthusiasts and music fanatics alike to embark on a journey where style, music and community combine
