Maintain your blonde between salon visits with the L'Oreal Elvive Colour Protect Anti-Brassiness Purple Shampoo. How does it work? Purple colour is the opposite to yellow on the colour wheel, the violet pigments in our formula counteract the unwanted tones in the hair to neutralise and correct in just one use. Our new specialist colour correcting Purple formula nourishes hair and neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful.
For blonde, highlighted brunette, and silver hairNeutralises brassy tones and nourishes hairHair is left looking bright and beautifulHow to use: Apply on damp hair and leave for 5 minutes before rinsing well.
-Expert Tip: On grey hair, rinse after one minute. Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing.
