Introducing Rimmel London Kind and Free Volume Mascara, our first clean mascara that delivers unstoppable volume and length for up to 36 hours. Level up your eye makeup with our creamy wax formula that gives you unstoppable volume and length for an incredible lash look. A natural wax blend separates, lengthens and plumps up lashes for a long-lasting wear that won't flake out or budge. This cruelty-free mascara coats lashes in rich pigment to define your beautiful eyes with perfect, clump-free fluttery lashes.
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